Learn how to create your most important key message: the tagline.

A pitch-perfect tagline can be the foundation for all messages you create about your organization or program. A tagline is a punchy phrase consistently linked with your organization. It enhances your name by clarifying your work and making it relevant to your audience. It's a powerful way to signify the brand promise your organization makes to the public and can be a rallying cry for staff and volunteers.

Presented by: Jennie Winton, co-founder of Mission Minded. Mission Minded is a branding firm that specializes in nonprofit organizations and foundations and helps their clients think about the reputations they must nurture in order to attract the donors, volunteers and arts patrons critical to mission fulfillment. Arts clients include San Francisco Opera, Asian Art Museum, Denver Art Museum, and Los Angeles Music Center. As a passionate advocate for great nonprofit marketing, Jennie Winton is often sought out for her expertise in branding and positioning nonprofit organizations.

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