Developing a Communications Strategy for Your Nonprofit - REGISTRATION CLOSED
Thursday, August 09, 2012 10:00 am
Classroom | Washington, DC
Learn how to develop and implement a communications strategy for your nonprofit.
Between never-ending ‘to-do’ lists and new communications channels popping up everyday, it can be hard to find the time to stop and look at the bigger picture. We invite you to take a few hours out of the trenches and into a conversation about your goals, audiences, and actions to support your nonprofit’s mission. Join Big Duck’s Vice President, Farra Trompeter, as she outlines what’s in a communications strategy and guides you in how to create and implement one for your organization.
Who should attend?
Communications, marketing, and development managers or directors and all nonprofit professionals who are looking to develop a communications plan and strategy for their organization.
What you’ll learn
• How to structure a communications strategy and plan
• Different approaches to audience research
• The relationship between your nonprofit’s brand and communications channels you use to engage audiences
Why do this?
• My organization is 100 years old, but we can’t explain the work that we do effectively
• Our services are the best kept secret in town and it’s time to increase our visibility
• I need to figure out social media, but I don’t know how it fits in with everything else I have to do
Farra Trompeter is a vice president at Big Duck, a communications firm that works exclusively with nonprofit organizations. She has more than 15 years of experience in communications and fundraising for nonprofits. Farra’s expertise focuses on helping nonprofits use the internet (social media, websites, email, etc.) to increase visibility and connect with donors, activists, and other stakeholders.
Farra is an active participant on the Communications Committee for the New York City Anti-Violence Project and helps organize 501TechNYC—a monthly meetup for local members and friends of the Nonprofit Technology Network (NTEN). She is a part-time faculty member at Milano The New School for Management and Urban Policy, where she teaches a class about Online Engagement for Nonprofits. Farra also holds an M.S. degree in nonprofit management from The New School.
Farra tweets about nonprofit fundraising and communications via @farra.
Space is limited. Register online below or by calling 202-331-1400. Registrants requiring disability-related services are asked to contact the Foundation Center at least two weeks in advance.
Please arrive on time or your seat may be given away to others who are waiting to attend. If you need further information, please call 202-331-1400.