This presentation focuses on a landmark study by Edge Research, Sea Change Strategies and Convio: The Next Generation of American Giving. The research team analyzed the giving habits and communication preferences of Gen Y, Gen X, Baby Boomers, and Matures.

1:00:47 Part Two: The second half of the program identifies specific characteristics of each cohort, with recommendations for utilizing tactics that effectively communicate your organizational message to them.

Presenter: Andrew Magnuson, senior strategy consultant, Convio.