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Crowdfunding Fundamentals: Creating a Compelling Campaign

Feb 12, 2013
00:06:59

"Everything you see in the frame has to support the story."

Crowdfunding can help increase the pool of individual donors for your project or organization. It is a trend in giving that has seen great growth in recent years. Our presenters discuss video production and social media video tips, choosing the right crowdfunding platform for the type of project, and lessons learned from previous local nonprofit crowdfunding campaigns.

For those new to setting up a campaign on crowdfunding sites, we've asked our guest speakers to explain how to create, manage, and run a crowdfunding campaign.  Stephanie Pereira, the Art Program Director at Kickstarter, discusses the best strategies she has picked up from overseeing hundreds of Kickstarter crowdfunding campaigns. She is joined by Emma Raynes, the Emergency Fund Program Director at Magnum Foundation, who has run multiple campaigns and sees it as integral to the funding of Magnum Foundation.  Finally, Gerrit Vooren, the Director of r4a Video Production, discusses the best tactics to use when making a video for your nonprofit’s campaign.  Together their advice and experience make an event not to be missed!

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