"For all the complexity around evaluation and outcome management, we define an outcome framework in 3 simple questions."

In order to gain funding and increase your organization’s supporters, it is important to demonstrate the impact that your organization is having.  The shift in focus from activities to results can be a difficult process, but the results of outcome thinking and management are rewarding. Debra B. Natenshon, the Chief Executive Officer at The Center for What Works at the Rensselaerville Institute, answers common questions about why outcomes should matter to your organization.  This is the first video of a three video series during which Debra Natenshon answers questions about outcome thinking and management. 

Watch Part 2: How to Collect and Use Good Data
Watch Part 3: Long-Term Impacts

Developed in partnership with The Center for What Works at the Rensselaerville Institute.