While there is no single source listing them, there are several ways to research and identify potential sponsors:
- Focus your search on businesses that might want to reach the audience your organization serves or has demonstrated an interest in your cause or community.
- Investigate small businesses in your community; although some may not be able to donate cash, they may be a great source for in-kind gifts.
- Contact companies that employ your donors, board members, and volunteers.
- Consult the sponsorship directories listed below under Books & Articles.
Examples of sponsorship levels
Try an Internet search for the keywords “sponsorship levels”, plus word(s) that describe your organization or event (e.g., “youth”, “theater”, “conference”, “festival”).
Please note that examples will be specific to each organization. Thus, you may want to consult general resources on corporate sponsorship to create a program that is appropriate for your own organization.
See also our related Knowledge Base articles:
- What is cause-related marketing?
- Where can I find information about planning special events?
More articles about corporate funders»
Selected resources below may also help.
Web Sites
* indicates staff pick
Books and Articles
Check title availability at our libraries and Cooperating Collections or your local libraries.
The latest publications in the Catalog of Nonprofit Literature about foundation giving in economic downturns available at Foundation Center libraries, some Cooperating Collections, or through your local public library.
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