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Knowledge Base
Q:
Where can I find information on celebrity giving?
A:

Celebrities are often sought after to support various philanthropic causes. And they have responded in a number of different ways. Some will lend their name to a cause or event while others give financial support or volunteer as individuals. Some have even set up their own private foundations.

The Celebrity Foundation Directory is our digital publication that includes detailed descriptions of thousands of foundations started by VIPs in the fields of business, entertainment, politics, and sports. You can buy it online, or use it for free at Foundation Center libraries and some Funding Information Network locations; call to verify availability.

Alternatively, you can search for a celebrity’s name in Foundation Directory Online to find foundations in which s/he is involved. Subscribe to search from your own computer, or use it for free at our locations nationwide.

However, be aware that many celebrities are inundated with requests for money and endorsements, even though they may have no connection to a nonprofit’s activities or location. Thus, research and cultivate relationships with celebrities as you would for a less famous or wealthy major donor. Seek out local celebrities, who will more likely have a connection to the community and an interest in its welfare, and so they may be more inclined to respond favorably to your approach.

To learn more about prospect research, take our free in-person class, Prospect Research Basics, offered at our libraries and some Funding Information Network locations.

See our related Knowledge Base articles:

- How can I learn about researching and cultivating individual donors?

More articles about individual donors»

Selected resources below may also help.

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Books and Articles

Check title availability at our libraries and Funding Information Network locations or your local libraries.

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