Online engagement in years past used to focus primarily on traditional communications avenues such as web sites and e-newsletters. Increasingly, engagement also takes place through such social media outlets as Facebook, Twitter, Google+ and others, and has speedily become a substantial piece of the organizational marketing plan.
The online engagement phenomenon is no less applicable to the nonprofit sector. Nonprofits and other social organizations seeking increased visibility, stronger networks of support, and greater awareness of their mission can and should devise online engagement strategies designed to yield results. Selected web sites below focus on online engagement plans, best practices and other tips.
Online fundraising goes hand in hand with having a solid overall online communications strategy. For information that focuses exclusively on raising funds online, see our Knowledge Base Article, "Where can I find information on online fundraising?"
For more information about general public relations strategies, see our Knowledge Base Article, "How can my nonprofit learn about interacting with the media?"
Web Sites
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Books and Articles
Check title availability at our libraries and Cooperating Collections or your local libraries.
The latest publications in the Catalog of Nonprofit Literature about foundation giving in economic downturns available at Foundation Center libraries, some Cooperating Collections, or through your local public library.
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