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Young Donors: Are They on Your Radar?

There’s a bit of buzz about young donors age 18-34 (sometimes called the Millennial generation) since their population numbers closely rival those of Baby Boomers, as suggested by this chart:

 
 

If you’re wondering how to capture the hearts and minds -- and wallets -- of young donors, check out these upcoming events and resources:

Motivating Millennials: How to Activate Young People to Take Action for Your Cause
TUE, November 18  |  2:00-3:00 pm ET  |  $9.99  Get a taste of DoSomething's secret sauce in how they motivate millions of people to take action every year, from Greg Perlstein, director of strategy and partnerships for TMI, the consulting arm of DoSomething. Get answers to these questions: What should we ask Millennials to do? How do we talk to them? Where do we reach them?

The Future of Philanthropy: A Closer Look at Youth Grantmaking
WED, November 19 | 3:00-4:00pm ET | $10 (free for EPIP members)  The greatest intergenerational transfer of wealth is upon us. Join us to learn what is happening in the field of youth philanthropy to prepare for this massive shift. Hear what Foundation Center and Youth Philanthropy Connect discovered in the first landscape scan of its scale on youth grantmaking. Learn from dynamic youth about the impact it has made on their lives. Find out how you can take part in their inspiring movement in this Emerging Practitioners in Philanthropy hosted webinar.

Scanning the Landscape of Youth Philanthropy: Observations and Recommendations for Strengthening a Growing Field  This new report from Foundation Center and Youth Philanthropy Connect is an in-depth examination of the story and needs of young people making monetary contributions to organizations through established institutions or governing bodies. Its appendix includes 15 pages that list youth philanthropy programs and initiatives, and foundations with youth philanthropy involvement.

Engaging the Next Generation of Philanthropists (Live chat transcript)  Learn what your organization needs to be aware of to manage a multi-generational development office.

Capturing the Attention of the Next Generation of Online Donors (Podcast)  Learn recommended tactics that effectively communicate your organizational message to different generations.

#NextGenDonors Key findings from 2012 survey show that next gen donors (defined as ages 21-40): are driven by values, not valuables; want impact that they can see; want to go “all in" and give their full range of their assets – their treasure, of course, but also their time, their talents, and even their ties; and are still figuring out who they will be as donors.

Convinced? Skeptical? What is your org doing - or not doing - to attract and respond to young donors? Sound off in our Comments area.

-- Sandy Pon 

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