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Marketing & Communications

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Donor Acquisition Beyond Direct Mail

01:30:00

Join us for a panel discussion on effective alternative tactics for acquiring new donors, including online as well as some new twists on "old school" tactics. Panelists represent organizations of varying sizes and ages that have successfully grown significantly over the years. 

Live Blog Responding to Negative Comments On Social Media

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Responding to Negative Comments on Social Media

Feb 12, 2015  

Learn how to appropriately respond to negative social media posts. This is a transcript of live tweet coverage of an in-person session at Foundation Center Atlanta.

How to Thank Your Donors

Nov 18, 2013  

Your thank you letter can motivate donors to stay with (or leave) your organization. Learn the dos & don’ts of thanking your supporters from Andrea Berry, director of partnerships and learning at Idealware, and Lisa Sargent, president of Sargent Communications.

Turn Your Tryers Into Buyers, Donors, and Advocates

Oct 29, 2013  

How do you turn your single ticket attendees (“Tryers”) into loyal return/repeat customers (“Buyers”), and eventually into Donors and Advocates? Get answers from Joanne Steller, Vice President of Strategic Communications at TRG Arts.

Training Events

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AFP Broadcast - Getting to Know You: Donor Surveys for the Win!

Apr 19, 2017, 10:00 am - 11:30 am
San Francisco, California | In-person

From crafting questions to choosing a delivery method, Shanon will teach you the know-how you need to create and send a donor survey.

Special Program: The Magic of Video: All You Need to Know About Video for Nonprofits and Foundations

May 4, 2017, 10:00 am - 11:30 am
New York, New York | In-person

Learn the fundamentals of using video as a tool for organizational storytelling.

Free

Special Program: Google AdWords for Nonprofits

May 10, 2017, 2:00 pm - 3:30 pm
New York, New York | In-person

Gain a clearer understanding of how to make use of AdWords for nonprofit organizations.

Free

Special Program: How to Craft an Effective Case for Support

May 17, 2017, 10:00 am - 11:30 am
New York, New York | In-person

Learn the elements of a strong case for support.

Free

Social Media Strategy Kit

May 24, 2017, 10:00 am - 11:30 am
Cleveland, Ohio | In-person

This session will prepare attendees to develop or refine that strategy and provide resources to help you ensure that your social media presence has a measurable purpose.

Free

Online Classes

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Leveraging Leadership for Social Media Success

Self-Paced eLearning  |  $45.00

Learn how social media ambassadors can add value to your online activities.

Social Media for Leaders: Find Your Voice

Self-Paced eLearning  |  $45.00

Learn how to add social engagement skills to your executive toolkit.

Build a Social Media Strategy

Self-Paced eLearning  |  $35.00

Develop your social media plan and learn how to target the people you want to reach, choose the strategies you’ll employ to accomplish those goals, and the available tools you can use to execute your plan effectively. 

Storytelling for Social Media

Self-Paced eLearning  |  $25.00

In this online course, we’ll show you how to effectively employ stories in your social media efforts. 

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Philanthropy Chat: Beth Kanter Discusses The Networked Nonprofit

00:36:05

Philanthropy Chat: Susan Gordon on Facebook Causes

33:30

Philanthropy Chat: Matt Hodgson on Curating Your Nonprofit's Web Presence

10:05

Philanthropy Chat: Kivi Leroux Miller Discusses Nonprofit Marketing

00:12:39

Philanthropy Chat: Dalya Massachi on Writing Outstanding Fundraising and Marketing Materials

00:12:20

Philanthropy Chat: Rosetta Thurman on Social Media and the Role of Young Nonprofit Leaders

00:10:47