Corporate sponsorship is defined as “a form of advertising in which companies pay to be associated with certain events,” according to Inc magazine. Remember that unlike grants, sponsorships are awarded as much for the benefit of the sponsor as of the cause. You will have to make the case as to what benefits you can offer the sponsor besides the good work you do.
Sponsorship levels can vary depending on the size of your event, your organization, and what kind of benefits you can offer. To see a few guidelines for setting sponsorship levels, refer to the links under Web Sites below. It may also be helpful to see examples of how other organizations have set their sponsorship levels to find examples from organizations similar to your own, try an Internet search for the keywords “sponsorship levels” plus word(s) that describe your organization or event (e.g., “youth”, “theater”, “conference”, “arts festival”).
Learn more about corporate fundraising with Introduction to Corporate Giving, available free as an online webinar or an in-person class.
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