Viral Fundraising: Using Crowdfunding to Spread Your Message
Crowdfunding is a way to harness financial support through online networks for a specific cause. By maximizing your social media networks, your organization can attract new donor support for your campaigns.
Often used for new, "hot" topics, crowdfunding can allow some campaigns to go viral, meeting and exceeding their fundraising goals in record time. During this workshop, representatives from organizations that have successfully used crowdsourcing techniques share their stories and crowdfunding experts, Jed Cohen, the Founder & COO of RocketHub and Amy Lesnick, the Head of Social Innovation at Indiegogo, discuss what makes a campaign successful.