Measuring Social Media Efforts: A Meet the Author Event with Beth Kanter and Katie Delahaye Paine [Highlights]
"The goal is to get people to better understand what you're doing and then support that mission. The better you can define that goal, the easier measurement becomes."
What happens when blogger/consultant Beth Kanter and KDPaine & Partners owner Katie Delahaye Paine come together? The result is valuable, how-to insights on measuring social media efforts and using data to change the world – insights all of us can use to fulfill our stated missions.
During this excerpt of a special Meet the Author event at the Foundation Center, these co-authors relate stories, outline measurement frameworks, and offer up a host of resources from their forthcoming book, Measuring the Networked Nonprofit: Using Data to Change the World. Beth Kanter is a blogger and consultant. You can follow her blog here. Katie Delahaye Paine is the owner of KDPaine & Partners.
This special event is presented in collaboration with Philanthropy New York.