Start the New Year Right with Year-Round Donor Engagement
Thursday, November 16, 2017 2:00 pm
3:00 pm ET
This event is no longer available.
Webinar Start Time:
Eastern Time: 2:00 p.m.
Register by 11/8/2017 to receive the early-bird rate of $49
What happens when your November and December fundraising campaign ends? January arrives, and it’s time to thank your donors. You need a communication plan designed to engage different types of donors: first-time donors, monthly donors, and those who increased their giving. If you start now, you can hit the ground running in January to refocus all of your supporters on the organization’s mission, goals, and programs for the year. Get the tools you need to plan appropriately for the new year and convene a working group to start the planning process.
Can’t make the webinar? Register and we will send you the full recording so you can watch it on your own time!
Upon completion of this webinar you should be able to:
- Engage and retain donors year-round
- Create a balanced communications plan for your donors
- Leverage your email newsletter as a donor engagement tool
- Improve cross-channel communications with supporters
- Invest in cultivation messaging with donors and non-donors through your social media channels
- CEOs/Executive Directors
- Development Officers
- Directors of Strategy, Performance Measurement Directors
- Communications and Digital Communications Officers
Michael Stein is a veteran nonprofit digital strategist who has worked for the past twenty five years at the intersection of communications, social media and fundraising. His areas of expertise include online fundraising, email messaging, email list growth, website usability, blogging, mobile content and social media. He has most recently worked as a Senior Account Executive at Mal Warwick Donordigital in Berkeley, California, where he managed national, regional and local campaigns to help nonprofits raise money online and engage supporters. Additionally, Michael has provided strategic consulting to numerous organizations during his professional career including: The William J. Clinton Foundation, Planned Parenthood Federation of America, United Nations Food Program, The James Irvine Foundation, Animal Legal Defense Fund, American Lung Association of California, and the ACLU of Northern California.