Courageous or Cautious? Establishing Your Nonprofit's Brand Personality
Wednesday, February 21, 2018 9:30 am
In-person | New York, NY
Is your voice on social media friendly or formal? Are your email appeals inspiring or dull?
Your organization has a personality—a tone and style—that is reflected in how you present yourself and how people respond to you. Big Duck's vice president, Farra Trompeter, will explain what having a “brand personality” means and how it can help your organization engage people and differentiate itself. She’ll share examples and lead you through an exercise to craft your own in this workshop hosted by Foundation Center New York.
- How to identify and strengthen your organization’s personality—the unique tone, style, and attitude of your nonprofit
- The importance of maintaining the consistency of your personality across your organization
- A framework for implementing your organization’s personality in your communications efforts
About the Presenter:
Farra Trompeter, Vice President of Big Duck, has led dozens of organizations through major brand overhauls, multichannel campaigns, and much more since joining Big Duck in 2007. She’s a frequent speaker around the country, training nonprofiteers on branding and marketing, online fundraising, and donor engagement.
Farra was born an activist on Long Island, organizing to end hunger, prevent drunk driving, and right other wrongs. She studied psychology at American University where she started and led a public health awareness organization called Students for Healthy Decisions. During the nine years she lived in DC, Farra worked on fundraising and social marketing for the National Breast Cancer Coalition, Planned Parenthood Federation of America, and the Substance Abuse and Mental Health Services Administration. In 2001, Farra moved to San Francisco and dove into the wonderful world of online fundraising with Donordigital. In 2004, she came home to New York to get her Master of Science in Nonprofit Management at The New School and soon joined the team at Douglas Gould and Company to lead online engagement projects.
Farra serves as Board Chair for Nonprofit Technology Network (NTEN), an organization that believes technology can revolutionize social change. She is also a part-time faculty member at The New School for Public Engagement and New York University Wagner Graduate School of Public Service, where she teaches classes about online engagement and strategic communications for nonprofits.