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Loving Your Mid-Level Donors: Creating a Retention Program

Tuesday, July 12, 2016 2:00 pm - 3:00 pm  ET

This event is no longer available.

Webinar Start Time:

Eastern Time: 2:00 p.m.
Central Time: 1:00 p.m.
Mountain Time: 12:00 p.m.
Pacific Time: 11:00 a.m.

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Are you looking to improve donor retention? Does your organization want to increase contribution given per donor? Do you have a direct mail and major gifts programs, but lack a clear plan for the donors in between and need a balanced way to do more with this group? 
Creating a mid-level donor program might be the right option for you. Emma Kiernan of Pilot Peak Consulting will answer these questions and more. This interactive session will help you better engage with your mid-level donors and access any money left on the table by your most dedicated donors.


  • Identify and segment your midlevel donors
  • Learn the necessary components of a mid-level donor program
  • Create a plan to move your mid-level donors forward

Intended audience: 

  • Executive Directors
  • Development Officers
  • Major Gifts Officers


Instructor: Emma Gilmore Kieran

Bringing more than 16 years of professional and volunteer fundraising experience, Emma started Pilot Peak Consulting in 2014. She has worked with over 50 nonprofits in her career on a broad range of projects from planning to implementation, coaching and interim services. Most recently, Emma was the vice president for Fundraising and Development at Orr Associates, Inc. (OAI). Before OAI, Emma was a consultant with Changing Our World (CW). During her tenure at these two nationally recognized fundraising consulting firms, she helped many nonprofit organizations augment their strategies and improve their fundraising activities. 

Emma holds an MPA from American University in Nonprofit Management and a BA from Connecticut College. In her free time, Emma is an avid marathoner and three-time Ironman triathlete, volunteers for her alma mater, The Ellis School for Girls, and Girls on the Run, and enjoys photography and being outdoors. 

This event is no longer available.

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