Special Program: Leveraging Market Research to Gain Nonprofit Media Coverage
Wednesday, March 15, 2017 10:00 am
In-person | New York, NY
Check-in: 9:30 am
Looking to gain more visibility for your organization? Getting media coverage is one of the best ways for a nonprofit to heighten its profile. How can your nonprofit stand out from the rest?
In this session, co-presenters Carly Fink, principal, Provoke Insights, a market research and brand strategy firm, and Julie Livingston, president, WantLeverage Communications, a public relations and business development consultancy, will explain how nonprofits can leverage market research content to gain media exposure, credibility and stature for their organization.
Results from the use of rigorous market research can be significant, including increased website traffic, media exposure, audience engagement and, importantly, lead generation, such as connections to potential donors, sponsors and volunteers.
This course qualifies for 2 CFRE Education Credits