Crowdfunding for Your Cause
Thursday, April 13, 2017 2:00 pm
3:00 pm ET
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Join us as veteran fundraiser and executive Darian Rodriguez Heyman shares a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
- Develop effective peer-to-peer fundraising campaigns
- Understand the components of a successful crowdfunding campaign
- Identify donor motivations in crowdfunding