Finish Strong: Maximizing End of Year Fundraising
Thursday, October 26, 2017 2:00 pm
3:30 pm ET
Webinar Start Time:
Eastern Time: 2:00 p.m.
Nearly one third (31%) of annual giving occurs in December. Are you prepared for the giving season? Researcher and campaign expert Derrick Feldmann offers guidance on how to update your end-of-year fundraising campaign to stand out from the crowd and get the attention your organization deserves. Get practical tips on how to garner donors’ attention and spur them to action by highlighting their donations' impact. Learn incremental fundraising techniques and a combination of online and offline tactics (including direct mail, social networking, advertising, PR listings, and grassroots organizing).
Can’t make the webinar? Register and we will send you the full recording so you can watch it on your own time!
Upon completion of this webinar you should be able to:
- Design an end-of-year campaign that stands out from the crowd
- Combine online and offline tactics to spur donors to action
- Tailor messaging to highlight donor impact
- Promote incremental fundraising to encourage additional donations
- marketing professionals
Derrick Feldmann is an entrepreneur and sought-after speaker, researcher, author and advisor on cause engagement. He founded Achieve to help organizations address pressing issues through strategic, data-driven fundraising and awareness campaigns. He is creator/lead researcher of the Millennial Impact Project, a multi-year study of how millennials supports causes, and creator/producer of MCON, a national annual conference exploring how organizations turn engagement into movements. Derrick co-authored Cause for Change: The Why and How of Nonprofit Millennial Engagement and Social Movements For Good: How Companies and Causes Create Viral Change, contributes to Philanthropy News Digest and Huffington Post, and serves on the Leadership Faculty of the Points of Light Corporate Institute.