How to Boost Donor Retention with Social Media & E-mail: A Step-by-Step Guide
Thursday, April 23, 2015 2:00 pm
3:30 pm ET
This event is no longer available.
Live webinars are scheduled for Eastern Time.
Donor retention rates have dropped steadily across the nonprofit sector for the past five years. Maybe you've seen a drop in your organization.
The fact is, it's getting harder and harder to keep people interested after they make that first donation. The increasing noise on social media makes it more difficult for your messages to get through, and your e-mail newsletters are now competing for attention in overflowing inboxes.
In this webinar, we’ll show you how to effectively “onboard” new donors, engage existing donors, and increase the number of repeat donors.
You Will Learn How To:
- Craft successful e-mail appeals
- Use e-mail marketing auto-responders and drip campaigns
- Make your social media donation pages more effective
- ”Warm up” your database with simple mini-campaigns you can run on Facebook and Twitter
- Develop a donor retention plan
- Learn strategies for sending the right messages to the right people at the right time
- Write e-mail appeals that get more opens, clicks, and conversions
- Gather tips for increasing conversion rates on your donation pages
- Craft a retention plan that’s tailor-made for your nonprofit’s unique community
Intended Audience: Community managers, development staff, and marketing/communications staff.
John Haydon is one of the most sought-after nonprofit digital marketing experts, with a sincere passion for changing the world. He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several others. John is also an instructor for Charityhowto and MarketingProfs University.
John is also the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley) and is a regular contributor to the Huffington Post, Social Media Examiner, npEngage, and the Razoo Foundation blog. John tweets @johnhaydon; please join him in conversation there.