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Marketing: a Recipe for Survival

Tuesday, April 25, 2017 10:00am-12:00pm EST
In-person | Philadelphia, PA

This event is no longer available.

This workshop will provide valuable insights and help nonprofits develop a marketing strategy that includes: 

  • Market Research: what, why and how
  • Explanation of 4P's and development of the Marketing Mix Components of Marketing Plan and the relation to a Strategic Plan including the use of SWOT analysis
  • Components of a Promotional Plan
    • What to tell
    • How to tell including social media
    • When to tell

The workshop will be led by Jerry Rosenau and Sylvia Lifshitz. Jerry Rosenau is professor emeritus in fashion and marketing at Phila. University. Dr. Sylvia Lifshitz was a marketing consultant to the pharmaceutical industry for over 30 years. 


Jerry Rosenau and Sylvia Lifshitz of RSVP Volunteer Executive Consultants

This event is led by a Funding Information Network partner.

Registration Information:

Registration is required.

Contact Information:

Regional Foundation Center
(215) 686-5423


1901 Vine Street
Philadelphia, PA 19103

This event is no longer available.