Learn how to create quick, practical plans for better marketing and communications!

Effective communication is critical to building support for your organization and your cause. But it can be challenging to get everyone on the same page, to institutionalize communications activities, and to ensure you get the most out of your marketing. In this workshop, you will gain the knowledge and tools you need to create strategic communications plans that clarify your work, build internal support, and maximize the impact of your efforts.

Topics Covered:

• The goal of communications and how it relates to your organization’s work
• The essential components of a communications plan
• Creating an annual communications plan
• How to develop a communications plan for a campaign or event
• Building internal support for your communications plan

Outcomes:

• Participants will understand the value of communications planning.
• Participants will know how to create their own communications plans.
• Participants will know how to develop plans that build internal support.

Outputs:

• Creation of a draft communications plan

Intended Audiences:

Communications staff, development staff, program staff, nonprofit leadership.

Eligble for 3 CFRE points

Eric B. Jacobson has over ten years of experience in philanthropy and the nonprofit sector. As Principal and Founder of Proaireton Consulting, he currently helps organizations to clarify and articulate their work in order to attract more support to their causes. He takes a participatory, client-driven approach that focuses organizations’ work, unifies and energizes their staff, and strengthens their messaging. He has conducted several trainings on planning, communications, and fundraising with the Foundation Center in San Francisco. During his time in philanthropy, he supported organizations small and large to improve their financial sustainability, enhance their communications, conduct scientific research, and develop their programs. Previously, he worked in nonprofit communications and fundraising for environmental organizations. Eric has extensive experience with theory of change development, strategic planning, and logic models within both private foundations and nonprofit organizations. He holds a Bachelor of Arts degree in Biology from the University of Pennsylvania and a Master of Arts degree in Conservation Biology from Columbia University. Eric is currently working towards a Master of Science in Organizational Development (MSOD) at the University of San Francisco. He is also an internationally-recognized West Coast Swing dance instructor.

Cancellation policy: Registration must be cancelled a full 48 hours in advance of the workshop for a full-refund. If you have questions or would like to request a refund, please email Natasha (nis@foundationcenter.org)