AFP Broadcast - 10 Secrets to Optimizing Your Online Donation Process Results for Maximum Dollars Raised and Retained
Wednesday, July 12, 2017 10:00 am
11:30 am PT
In-person | San Francisco, CA
Join us for a live broadcast of AFP's popular Web/Audioconference session, 10 Secrets to Optimizing Your Online Donation Process Results for Maximum Dollars Raised and Retained.
Co-sponsored with Association of Fundraising Professionals (AFP) - Golden Gate Chapter
Please note: If you wish to view this webinar from your own computer, please purchase it through AFP.
Donations made online is one of the fastest-growing gift channels. While it’s not yet a juggernaut, it is significant enough to pay attention to. And if your online gift processes aren’t operating according to best practices for user-experience and donor stewardship, you may be leaving a lot of money on the table.
In this session, we will examine 10 simple, research-backed fixes that any fundraiser can make to their online donation process. You’ll leave with the confidence that your donation pages and forms can convert any visitor into a donor – and retain that donor for years to come.
At the end of this session, participants will:
- Understand how and why donors complete your donation forms
- Uncover best practices for conversion rate optimization that maximizes the gift amount and frequency
- Learn how to formulate a retention strategy for online donors through enhanced gift acknowledgement and stewardship
ABOUT THE PRESENTER:
Steven Shattuck is Chief Engagement Officer at Bloomerang. In addition to leading the sales and marketing teams, he curates our blog, administers our weekly educational webinar series and hosts Bloomerang TV, a weekly video podcast that interviews fundraisers and consultants in the nonprofit sector. Steven got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, the Archdiocese of Indianapolis, the Domestic Violence Network, the Adoption Support Center, the American Heart Association and CICOA. In 2015, he co-founded Launch Cause, a registered 501(c)(3) not-for-profit organization dedicated to helping emerging nonprofit organizations enhance the impact of their work through collaborative office space, shared services, educational programming and networking with other nonprofit professionals.