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How to Market Your Nonprofit to Corporate Sponsors

Tuesday, November 10, 2015 2:00 pm - 3:00 pm  ET

This event is no longer available.

Live webinars are scheduled for Eastern Time.

Hey fundraisers, do you want to pursue corporate sponsors? You’ll need more than traditional development skills — you’ll need to be a marketer! A successful sponsorship program relies on many of the tools and strategies that marketing campaigns use, including: audience research, advertising, special events, promotions, and publicity. This webinar will show you how to employ these efforts to attract corporate sponsorship opportunities and teach you how to "pitch" your nonprofit to corporations using tried-and-true strategies.


  • Overview (and refresher) on the corporate sponsor mindset.
  • Identifying and calculating your organization’s property asset value.
  • Utilizing marketing efforts to write a sponsorship proposal.
  • Incorporating marketing tools to build a successful sponsorship program.


  • Gain a better understanding of the similarities and differences between corporate sponsors and traditional funders.
  • Learn how to apply the long-standing communication “RACE Model” to sponsorship efforts.
  • Come away with insights into how marketing resources can be used for a nonprofit’s overall fundraising goals.

Intended Audience: This session is designed for development and marketing/communications staff.


Instructor: Michael C. Savino 
Michael C. Savino is a marketing and communications professional with more than 25 years of experience working for and with nonprofit organizations and public attractions. He currently serves as the director of marketing at Resorts World Casino New York City, where he leads media buying, creative, sponsorship, and social media efforts, as well as overseeing the casino’s Digital AV Department. 
Michael has provided marketing and communications services for organizations such as the Arts & Business Council of New York, Borough of Manhattan Community College, Flushing Town Hall, Greenwich House, Heckscher Museum of Art, New York Aquarium, New York Hall of Science, Queens Botanical Garden, Queens Economic Development Corporation, and the U.S. Department of Education. He is an adjunct journalism professor at Dowling College and has guest lectured at New York University in the Museum Management Certificate program.

This event is no longer available.

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