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How Twitter Can Help in Your Mission

Tuesday, April 12, 2016 2:00 pm - 3:00 pm  ET

Live webinars are scheduled for Eastern Time.

Twitter is a free social media tool any organization can use to share news and occurrences, attract volunteers and brand advocates, and reach influencers around the globe. However, getting started in this area can be overwhelming and frustrating (how did that life-changing cat video only get 2 likes?!). Enter Maryam Mujica, who oversees Twitter’s nonprofit and foundation outreach for the East Coast--to present a free webinar on how you can maximize Twitter’s tools.
She will cover what kind of content performs best in the Twitter space, how to think about creating that content, and how to choose the best pieces to use. Maryam will also touch upon the power of Twitter, such as how can it help you push your content with its many available tools like photos, video, GIFs and polls. In addition, there will be an introduction to Periscope, the newest video broadcasting/streaming tool that allows you to easily share live content. It is a unique way to interact with your followers, potential partners, future funders, and anyone else on Twitter! Finally, Maryam will share some helpful tips for attracting social ambassadors, because being able to tap into new networks by empowering your passionate followers is one of the unique opportunities social media provides, and you should be taking advantage of it!


  • Learn best practices for maximizing your reach on Twitter
  • Identify most effective ways to engage your followers and recruit new ones
  • Understand available tools in Twitter, and how they can help you achieve your goal

Intended audience: This webinar is designed for any nonprofit or foundation professional interested in learning more about how Twitter can aid your organization, whether you’re currently active in the space or not. Newbies will learn basic tools, while more advanced attendees will benefit from coverage of Periscope.

INSTRUCTOR: MARYAM MUJICA, Manager for Twitter's Public Policy


Maryam Mujica currently works as a Manager for Twitter’s Public Policy team in the company’s New York City office. Her main focus area is Corporate Philanthropy where she engages with nonprofits and foundations to help leverage their use of Twitter. Maryam is also responsible for US-based foreign policy issues and engagement. Previously, she worked as one of the company’s lobbyists in Washington, D.C. 

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