Leveraging Social Media to Promote Fundraising Events & Engage Millennials
Thursday, July 28, 2016 3:00 pm
4:30 pm PT
In-person | San Francisco, CA
This event is no longer available.
If you plan to attend onsite at Foundation Center San Francisco, select an in-person ticket. Select a livestream ticket to attend virtually.
Join us for a dynamic workshop offering clear strategies, tactics, and resources to increase fundraising event success. If you are planning an upcoming fundraiser and looking to expand your donor base to a younger audience, this program is not to be missed.
Two recognized industry experts will share straight talk and helpful tools for posting and promoting your upcoming event, leveraging Facebook and Twitter, and taking advantage of free scheduling, analysis, and optimization tools to help you work smarter, not harder.
Join us and learn:
- How to build a social media strategy that appeals to younger audiences
- The best times of day to post your event social media messages and send emails.
- Ways to incentivize early sales through campaigns and promotions
- How to increase event turnout and donations by making it easy for ticket purchasers to spread the word via shares and tweets, and for those unable to attend to donate
- Secrets from top-performing fundraisers to get trending on social media before, during and after the event
This workshop is co-presented by Darian Rodriguez Heyman and KC Fox
About the presenters:
Darian Rodriguez Heyman is an accomplished fundraiser, social entrepreneur, and best-selling author. His work “helping people help” started during his five-year tenure as Executive Director of Craigslist Foundation, after which he edited the best-selling book, Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals (Wiley & Sons) and co-founded the global conference series, Social Media for Nonprofits and Sparrow: Mobile for All. His new book, Nonprofit Fundraising 101, is the first truly comprehensive yet practical guide to all aspects of fundraising for your cause. Heyman is also an in-demand fundraising consultant and a frequent keynote speaker at social impact events around the globe.
KC Fox is a Senior Marketing Manager at Eventbrite, the world's largest self-service ticketing and registration platform that's helped tens of thousands of nonprofits sell tickets and increase fundraising results. Prior to spearheading nonprofit marketing at Eventbrite, KC was an Associate Brand Manager at Clorox, marketing some of the world's top consumer brands. She has an MBA from UCLA Anderson where she participated in Design for America - an award-winning nationwide program that uses design to create local and social impact.