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Secrets of Successful GuideStar Profiles: What Do Donors Look For?

Thursday, August 25, 2016 3:00 pm - 4:30 pm  PT
In-person | San Francisco, CA

This event is no longer available.

How can you help donors and prospective donors find what they are looking for when they research nonprofits online? How can you help them find your organization? Transparency is a quality that donors, funders and other stakeholders seek in a nonprofit and it’s something that great nonprofits strive to achieve. We’ll share practical tips for how you can maximize your profile on GuideStar to be transparent with information desired by donors. Please join us and learn the secrets to a successful GuideStar Nonprofit Profile.  

Eva Nico

Eva Nico is the Senior Director of Nonprofit Programs at GuideStar - an organization dedicated to providing better access to better information for a better world. Eva is GuideStar’s in-house expert on nonprofit strategy and evaluation issues. Eva’s goals are to help nonprofits share their full story using the GuideStar Profile and to use the information to make better decisions. In her role, Eva also advocates for greater transparency and use of data among nonprofits and for solutions to address the “The Overhead Myth”. She has over 12 years of experience in strategic planning and evaluation in the social sector, having worked on complex social issues in health, education, and community vitality at FSG Social Impact Advisors and McKinsey & Company. Eva has a B.S. in Physics from the University of Notre Dame and a Ph.D. in Physics from Oxford University. 


312 Sutter Street
San Francisco, CA 94108

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