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*Special Program* Why Donors Give You Money

Tuesday, July 11, 2017 11:00 am - 12:30 pm  ET
In-person | Washington, DC

Utilizing emerging behavioral, psychological, and sociological research, this seminar explores the motivations that drive donors to give. Additionally, this session reviews the leading fallacies about donor behavior and offers an alternative and more accurate model of why donors give. This session presents American Philanthropic's Donor Response Theory--a framework for understanding how different types of communications affect different responses from and relationships with donors. The session concludes with several practical applications for development professionals.  By understanding the donor from his or her perspective, development professionals are able to better tailor their strategies and tactics to acquire, engage, cultivate, and solicit existing and prospective donors.

Learning Objectives:

  • Identify leading fallacies about donor motivation and behavior.
  • Understand relevant psychological and sociological research that offers a more accurate explanation for why donors give.
  • Learn how to apply donor response theory to effectively communicate with donors and build stronger relationships with them.

About the Presenter:

Doug Schneider

Doug Schneider is a managing partner at American Philanthropic, a strategic consulting and professional services firm for philanthropies and nonprofits. Doug has nearly two decades of experience in sales, marketing, communications, and fundraising. Prior to joining American Philanthropic, Doug served as the director of development for the Intercollegiate Studies Institute (ISI). In this capacity, he managed ISI’s annual fund, was part of ISI’s management team that raised an operating budget of $10 million per year, and oversaw the institute’s marketing and communications efforts. As a partner at American Philanthropic, Doug works with a wide range of nonprofit organizations with a focus on strategic planning and high-level development management. Doug has served on several nonprofit boards, including the Joy-Hope Foundation, A Rose and A Prayer, and Landenberg Christian Academy. He graduated magna cum laude with a degree in political science from Messiah College in Grantham, Pennsylvania. He resides in Newark, Delaware, with his wife and their four children. In his free time, he enjoys hiking, trail running, CrossFit, and horsing around with his kids.

Space is limited and on a first-come, first-served basis. 


1627 K Street NW, Third Floor
Washington, DC 20006-1708

Training Event Calendar

Register online below or by calling 

(202) 331-1400.  

We periodically offer sign-language interpreted classes. To be notified as to when these classes will be available, please email

Due to our space limitations, please let us know 48 hours in advance if you need to cancel.