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Event

*Special Program* Conducting Audience Research on a Dime

Thursday, July 20, 2017 9:00 am - 10:30 am  ET
In-person | Washington, DC
Free

You need it. You know you do. Audience research is a vital part of any project, but it’s often the first thing to be cut. “We know our audiences well enough,” they say. “We know what they want.” But is that true?

No! Of course not! If we knew what audiences wanted, we’d have an excess of donations, volunteers, newsletter subscribers, report readers, and we wouldn’t be having conversations about how to get audiences to act or increase awareness.

 By the end, you’ll have what you need to do some quick and dirty audience research and convince others that it’s necessary!

Learning Objectives:

During this session, you’ll learn about:

  • Our favorite lean audience research methods and why they’re awesome
  • How to convince your boss that audience research is necessary
  • How to conduct audience research when you have zero resources

About the Presenter:

Courtney Clark

Courtney is the Managing Director of User Experience at Forum One. She has led many high-profile UX projects with non-profit organizations, foundations, and government agencies — including Peace Corps, United Way Worldwide, The MacArthur Foundation, and California Air Resources Board. Courtney works with clients to develop an optimal user experience that balances their mission with the needs of their target audiences. She earned on B.F.A. from the University of Kansas, with a focus in visual communication and graphic design, and has over 10 years experience bringing a user-centered approach to many world-changing organizations. Rock Chalk!

Space is limited and on a first-come, first-served basis. 

Where:

1627 K Street NW, Third Floor
Washington, DC 20006-1708

Training Event Calendar

Register online below or by calling 

(202) 331-1400.  

We periodically offer sign-language interpreted classes. To be notified as to when these classes will be available, please email DCTraining@foundationcenter.org.

Due to our space limitations, please let us know 48 hours in advance if you need to cancel.