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*Special Program* Smart Marketing for Fundraising Events

Tuesday, December 05, 2017 10:00 am - 12:00 pm  ET
In-person | Washington, DC

Most of us know the basics of marketing an event: use social media, create fun incentives, organize your brand ambassadors, and get busy promoting! But, how do you bring all of this together to meet specific fundraising goals? Development professionals are rarely taught how to thoughtfully align their fundraising tactics to crucial steps in event management. Still, they are frequently called upon to design events that will garner impressive sums. This can lead to events that require an abundance of work but fall short of their potential. Well, no longer! This workshop will help fundraisers engage in smart marketing to make the most of their efforts.

Learning Objectives:

  • Understand the intersection of your fundraising goals and the event planning process
  • Discover how to create a flexible, multi-team strategy
  • Learn how to secure peer buy-in and use delegation strategies to your advantage
  • Hear new ideas for successfully marketing your fundraising event

After participating in this workshop, attendees will be better equipped to plan for and execute their next fundraising or donor-focused project, considering that success is not always based on effort, but often rests on strategy.

About the Presenter:

Pro Headshot_Berenice Bonilla

Berenice Bonilla 

Bérica Agency

Berenice Bonilla is Owner and Director of Bérica Agency for Purposeful Branding, a branding and event design company that supports social justice through its communications consulting, corporate giving, and educational events. Having managed both, marketing initiatives and advocacy programs at the National Council of La Raza (now UnidosUS), the National Law Enforcement Memorial, and the Inter American Development Bank, and Rice University, Berenice’s expertise lies at the intersection of strategic communications and leadership development. Her passion is to use her branding skills and professional networks to connect minority communities to professional and economic opportunities. Much of her community-facing work is conducted in partnership with the WISE Women’s Business Center, CNY Latino, Nosotros Radio, Hispanic Syracuse, and You Can’t Fail Incorporated. She also writes a professional development column for Cuse Culture Magazine in Upstate New York.

Ms. Bonilla holds a Bachelor of Arts in International Relations from Syracuse University and a Master of Communication Management from the Annenberg School at the University of Southern California. A true Aquarius at heart, in her free time, she dabbles in cooking, dance, and interior design.

Space is limited and on a first-come, first-served basis. 


1627 K Street NW, Third Floor
Washington, DC 20006-1708

Training Event Calendar

Register online below or by calling 

(202) 331-1400.  

We periodically offer sign-language interpreted classes. To be notified as to when these classes will be available, please email

Due to our space limitations, please let us know 48 hours in advance if you need to cancel.