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How to Create an Unforgettable Email Welcome Series

Thursday, April 26, 2018 2:00 pm - 3:30 pm  ET


Is your organization using an email welcome series to deepen engagement with new subscribers or new donors? Having a set of messages sent at  fixed intervals provides multiple opportunities for cultivating relationships with your fans and supporters .  We’ll explore how to use this essential tool, including choosing the right tone and content as well as optimizing for mobile viewing.

Can’t make the webinar? Register and we will send you the full recording so you can watch it on your own time!


 Upon completion of this webinar you should be able to:

  • Create a new email welcome series for your subscribers or donors
  • Evaluate the effectiveness of your current welcome series
  • Identify and analyze email metrics to help keep your welcome series fresh

Intended audience:

  • CEOs and Executive Directors
  • Development Officers
  • Communications Officers

Presenter: Michael Stein

Michael Stein GrantSpace

Michael Stein is a veteran nonprofit digital strategist who has worked for the past twenty five years at the intersection of communications, social media and fundraising. His areas of expertise include online fundraising, email messaging, email list growth, website usability, blogging, mobile content and social media. He has most recently worked as a Senior Account Executive at Mal Warwick Donordigital in Berkeley, California, where he managed national, regional and local campaigns to help nonprofits raise money online and engage supporters. Additionally, Michael has provided strategic consulting to numerous organizations during his professional career including: The William J. Clinton Foundation, Planned Parenthood Federation of America, United Nations Food Program, The James Irvine Foundation, Animal Legal Defense Fund, American Lung Association of California, and the ACLU of Northern California.


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