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Prospect Research: Diving Deeper with Social Data

Wednesday, July 24, 2013 1:00 pm - 2:30 pm 
In-person | Washington, DC

Deepen your knowledge of your prospects through the use of social data.

You've got your list of major donor prospects, and now it's time to make or enrich your connections with them. In this session, we'll discuss cutting-edge methods for deepening your knowledge of your prospects through the use of social data.

Social data can help you learn what your prospects are truly passionate about, so you can better connect your organization's mission to their lives.

Social data can also help your organization:

  • Identify new sustainer gift givers
  • Increase mid-level gifts by knowing who to ask for more
  • Find new major gift prospects by identifying VP-level (and higher) executives
  • Implement a matching gift program by identifying where donors work

By referencing case studies and examples from nonprofits including the American Heart Association, CARE, Nature Conservancy, National Wildlife Federation, and others, you'll learn how to use social data to improve your fundraising.

This is an intermediate-level course intended for fundraisers who are well-versed in traditional major donor outreach (phone calls, in-person visits, etc.), who have a good-sized prospect list they're interested in learning more about.

About the speaker:

Casey Golden

A lifetime entrepreneur, Casey Golden started his first business at the age of 11 and has since founded several successful companies. The most recent, Parature, a customer relationship management (CRM) software company, has grown to over 120 employees. His current venture, Small Act, helps nonprofits and associations nurture key relationships online with its social media software tools, Thrive and Profile Builder.
Casey is a frequent speaker at national events who also donates his time to serve on several nonprofit advisory boards. He contributed a chapter to the book Do Your Giving While You Are Living: Inspiration Lessons on What You Can Do Today to Make a Difference Tomorrow. Casey recently made the Bisnow “Top 35 Entrepreneurs Under 35 in the Washington, D.C. Area” list and was honored as a leader for social change as part of the Class of 2009 of Greater D.C. Cares.

Space is limited. Register online below, in person, or by calling (202) 331-1400. Registrants requiring ASL signers or other disability-related services are asked to contact the Foundation Center at least two weeks in advance.

Please arrive on time or your seat may be given away to others who are waiting to attend. If you need further information, please call 202-331-1400.


1627 K Street, NW, 3rd Floor
Washington, DC 20006

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