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*Special Program* Creating a Strategy You Can Put to Work

Tuesday, April 11, 2017 10:30 am - 12:00 pm  ET
In-person | Washington, DC

Most organizations don’t have a strategy problem; they have an action problem that makes their strategic efforts fail. To make your strategic initiatives more successful, you must find out ways to make the ideas you build up actionable and to make those actions consistent. The godfather of management consulting, Peter Drucker said, “I don’t want to hear that you had a good meeting with me, I want you to tell me what you are going to do differently on Monday.” That’s what this session is all about. Uncovering what is really holding you back and making your organization rethink the actions they are taking so that you don’t have a bunch of great ideas that never get implemented, but instead you have a set of new activities that will help you create new outcomes.

Learning Objectives:

  • How to ask the right questions.
  • How to champion new ideas and give them room to be accepted.
  • Understanding why you need to let go of certain activities to give new ones room to be acted upon.
  • How to set goals for new actions.

About the Presenter:

Dave Wakeman 

Wakeman Consulting Group

Dave Wakeman is “The Revenue Architect.” His consulting work has attracted clients such as American Express, Manhattan Construction Company, Volunteers of America, Yahoo!, the United States Department of State, the Seattle Seahawks, and over 100 other leading companies from around the globe.

Dave is most widely known for his work modernizing the secondary ticket market and partnering with American Express and Circles on their Black Card ticketing program that revolutionized the way that people buy tickets and view the secondary market.

With his consulting firm, the Wakeman Consulting Group, Dave has turned his focus to helping organizations around the globe maximize their profitable revenue.

Dave is a powerful advocate for the need for businesses to tell stronger brand stories and that explosive growth isn’t a miracle, it is a product of having a great strategy that is combined with the right marketing and sales efforts.

You can see Dave regularly writing and interviewed about marketing and revenue in the pages of SEAT Magazine, The Seattle Times, The New York Post, and US News and World Report. Dave is also a frequent guest on radio and television including appearances on The Tom Leykis Show and The Exchange with Amanda Lang and many other media appearances.

Space is limited and on a first-come, first-served basis. 


1627 K Street NW, Third Floor
Washington, DC 20006-1708

Training Event Calendar

Register online below or by calling 

(202) 331-1400.  

We periodically offer sign-language interpreted classes. To be notified as to when these classes will be available, please email

Due to our space limitations, please let us know 48 hours in advance if you need to cancel.