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*Special Program* Fish or Fowl? Establishing Your Nonprofit's Brand Personality

Tuesday, March 21, 2017 1:30 pm - 3:00 pm  ET
In-person | Washington, DC

Is your website friendly or formal? Your email inspiring or overwhelming? Your CEO's speech moving or jargony? Whether you consciously manage it or not, your organization has a personality—a tone and style—that shapes how people see it. This 90-minute interactive session will explain what having a "brand personality" means for a nonprofit. We'll cover how it can help your organization fundraise, recruit, and differentiate itself, and get you started crafting your own.

Learning Objectives:

  • Gain a clear understanding of what brand strategy is and how it can help your communications with donors, participants, and other audiences
  • Learn the importance of having a clearly defined brand personality and draft one for your organization
  • Discover a new framework you can apply to build consistency into your organization’s communications and evaluate which elements of your brand are working or not working strategically, not subjectively

About the Presenter:


Farra Trompeter

 Big Duck

Farra Trompeter is Vice President at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money. She has more than 20 years of experience in fundraising and communications for nonprofit organizations. Farra’s expertise focuses on helping nonprofits create multichannel campaigns and rethink how to use their brand identity to connect with donors, activists, and other members of their community.

Farra serves as Board Chair for the Nonprofit Technology Network (NTEN). She is also a part-time faculty member at New York University Wagner Graduate School of Public Service, where she teaches classes about branding/strategic communications and online engagement for nonprofits. Farra also holds an M.S. degree in nonprofit management from The New School. She tweets about nonprofit fundraising and communications via @farra.

Space is limited and on a first-come, first-served basis. 


1627 K Street NW, Third Floor
Washington, DC 20006-1708

Training Event Calendar

Register online below or by calling 

(202) 331-1400.  

We periodically offer sign-language interpreted classes. To be notified as to when these classes will be available, please email

Due to our space limitations, please let us know 48 hours in advance if you need to cancel.