"Courtesy advertising" refers to a company or corporation "buying" an advertisement in a nonprofit dinner program, event brochure, and the like. The company gains visibility this way while the nonprofit organization may treat the advertisement revenue as a donation.

Many corporate grantmakers do not provide courtesy advertising and specifically exclude it in their giving guidelines. When that information is available to us, our grantmaker profiles will state that a corporation excludes courtesy advertising as a type of support in the "Limitations" field.

Topic(s) Corporate Giving Marketing & Communications

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