Where can my nonprofit learn more about interacting with the media?
Successful media relations, or public relations, requires its own set of learned skills. To quote an article from the Connecticut Association of Nonprofits, your nonprofit may be doing incredible work, but "if you don't know how to market it effectively, you'll remain a 'best kept secret'".
These days, successful public relations planning also demands knowledge of all the different types of media in the communications universe. Traditional channels like radio, newspapers and television are now accompanied by online outlets such as social media, blogs and news web sites. For resources specific to online media, read our Knowledge Base Article about expanding your online presence. >>
Key to successful media relations is the "relations" part - getting to know which news outlets are most likely to carry your story, who the reporters are, and what they might consider "newsworthy". In addition, organizational information - history, mission, goals, key staff profiles - should be clearly accessible on your organization's website for reporters to find. Selected web sites below cover public relations tips and best practices in greater detail.
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Topic(s) Marketing & Communications
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Ask UsStaff-Recommended Websites
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SocialBrite
10 media relations tips for your nonprofit
Follow these dos and don’ts to get a better shot at press coverage for your event.
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Media and Public Relations
Center for Civic Partnerships
How can people learn about the important work of your organization and begin to use your services? Media and public relations are important tools that can help you raise awareness.
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Staff Pick
Nonprofit Webinars
How Strategic Public Relations Can Help Nonprofits Break Through the Media Clutter
Many non-profits don’t understand the benefits of public relations to help put their organization and mission into the spotlight of public opinion.
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Staff Pick
CT Association of Nonprofits
Marketing & Public Relations
Your nonprofit could be the best organization in the state, but if you don’t know how to market it effectively, you'll remain a "best kept secret".
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Nonprofit Marketing Blog
Media Relations
Browse articles from the Nonprofit Marketing Guide's category archives for "media relations".
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Staff Pick
Non Profit Toolkit
PR Newswire
At PR Newswire we understand the challenges that you face as a non profit. Getting your organization's message out to the right audience is critical, whether you're targeting journalists, policy influencers or the general public.