Online fundraising generally refers to using the Internet to raise money for your organization. Web sites, blogs, email marketing, search engine optimization, Facebook, tweets, etc. are just some ways to do this.
The nonprofit annual report, although not a legal requirement, is often a valuable communications tool for nonprofits to get the message out about their activities over the course of the past year or years. It's also a great way to publicly recognize your donors.
Online fundraising goes hand in hand with having a solid overall online communications strategy. Nonprofits and other social organizations seeking increased visibility, stronger networks of support, and greater awareness of their mission can and should devise online engagement strategies designed to yield results.
La procuración de fondos en línea se refiere a las campañas que utilizan la red y las redes sociales para solicitar apoyo financiero para proyectos y organizaciones sociales. A este fin, las organizaciones emplean sus sitios Web, blogs, mercadotecnia de correo electrónico,
"Mailing lists," "listservs," and "discussion groups" (terms that are used interchangeably) offer an excellent opportunity to keep current with events important to you by sharing information with colleagues and peers.
"Courtesy advertising" refers to a company or corporation "buying" an advertisement in a nonprofit dinner program, event brochure, and the like. The company gains visibility this way while the nonprofit organization may treat the advertisement revenue as a donation.