Digital fundraising is about using all the digital channels at your disposal in an integrated way to reach and expand your audiences, spark engagement, and grow your giving opportunities. Developing a digital fundraising strategy is particularly helpful to reach beyond your local community and engage a broader audience interested in supporting your cause.
In this video, you will learn how to make your website donor-ready, improve your donation pages, choose the right donor platform, create powerful email fundraising campaigns, promote monthly giving, use social media techniques to grow your email list, and invest in digital advertising to raise money online. You will also discuss address organizational readiness and capacity as a factor in your success.
Upon completion of this webinar you should be able to:
- Assess the best digital fundraising strategies for your organization
- Ascertain your organization’s readiness to grow your digital fundraising program
- Apply Proven digital strategies in your upcoming fundraising campaigns.
- Advocate for digital fundraising within your organization
1.5 CFRE points
All levels of experience
CEOs, executive directors, upper management
Marketing, communications, external affairs
Program directors and staff
Let us know what you thought of the video and what other types of trainings you would like to see: http://bit.ly/CalWell_WebinarSurvey.
Access a pdf. copy of presentation here: http://bit.ly/10DigitalStrategies_Slides
Access a handout summarizing the key takeaways of the presentation: http://bit.ly/10DigitialStrategies_Handout
Use these bookmarks to jump to different parts of the presentation:
2:21 Tip 1: Organizational readiness
9:26 Tip 2: Make your website donor-ready
11:50 Tip 3: Improve donation pages
15:30 Tip 4: Choose the right donor platform
18:43 Tip 5: Create email fundraising campaigns
28:14 Tip 6: Practice email hygiene
32:26 Tip 7: Promote monthly giving
38:22 Tip 8: Use social media
42:46 Tip 9: Invest in digital advertising
44:52 Tip 10: Measure Your Impact
47:05 Summary of top tips
Michael Stein Senior Director of Partnerships EveryAction View Bio