Training Details

Thursday, August 23, 2018

Eastern: 2:00 pm - 3:30 pm
Central: 1:00 pm - 2:30 pm
Mountain: 12:00 pm - 1:30 pm
Pacific: 11:00 am - 12:30 pm



Win More Grants. Make a Bigger Difference.


What do behavioral economics and psychology teach us about donor motivation? Going beyond strategy, tactics, and anecdotes, academic research and studies take us inside the donor’s mind, revealing the science of giving. With this data, fundraisers have better tools for motivating donors to give to their organization, give more, and give more regularly. Find out how to use this evidence-based research to implement new creative approaches to your work in cultivating, securing and stewarding your donors and prospects.

Can’t make the webinar? Register and we will send you the full recording so you can watch it on your own time!


Upon completion of this webinar you should be able to:

  • Assess how your words and actions can help or hinder your fundraising efforts
  • Describe the psychology and economics behind giving
  • Have more persuasive conversations with donors
  • Write better copy and messaging

A welcome to:

Any fundraising professional, leader, or volunteer who wants to significantly improve the effectiveness and success of their solicitations and increase donor retention rates and loyalty.

Qualifies for
1.5 CFRE points

Additional Information

Webinar fee entitles purchaser to one computer log-in which cannot be shared. In addition, no refunds, transfers or credits will be issued for missed sessions. Access to the recording will be provided with purchase.

Upon completion of your registration, you will be receiving an email from our webinar platform, GoTo Webinar. The email will contain your own unique link to the live webinar.

Intended Audience

All levels of experience

Bonus Materials

When you register for this webinar, you receive:

  • a full recording,
  • a copy of the webinar slide deck, and
  • associated handout(s), if applicable



Daniel Mansoor Principal and Founder GoodWorks Group View Bio