The giving landscape is competitive. Whether you’re dealing with individual donors or organizations, the better you tell your story, the more funds you will raise. For nonprofits, investing time to gain a firmer grip on marketing, branding, and strategic communications can make a substantial difference in the organization’s viability.

“The majority of organizations may not really know how to do proper marketing,” points out Solomon Belette, Director of the Sanford Institute of Philanthropy at John F. Kennedy University. In the absence of that, they’re not reaching the audiences they could be. They may be communicating with the same group of people all the time without expanding their reach.”

When it comes to marketing, what are the elements of a good story? How can collecting and analyzing data help you craft an effective story? What communication channels will gain the most traction for your story?

Our speaker for this important and enlightening Sanford Institute of Philanthropy seminar will be Leeann Alameda, founder of Alameda Marketing Solutions. Having held leadership roles in marketing departments in both the nonprofit and for-profit sectors, Alameda has a passion for helping organizations transform their visions into results. Join us to hear what this storytelling business is all about and bring game-changing new strategies back to your organization.