Training Details

Thursday, September 20, 2018

10:00 am - 11:30 am ET

Foundation Center Midwest
1422 Euclid Avenue
Suite 1600
Cleveland, OH


eLearning at Foundation Center


You work hard to tell the best story you can in a grant proposal. But do you know what you're saying to funders and other researchers with your 990? Don't sell yourself short!  This course will tell you how to make your 990 a key marketing tool. We will review the 990 form, work on crafting a clear message using its structure, and learn about other tools grantmakers use to evaluate your organization.


  • Describe the 990 form’s overarching function and its key parts
  • Craft your organization’s story using the 990 structure
  • Market your organization using the 990
  • Analyze how your organization’s story is told through third party websites and services that grantmakers and donors use to evaluate your nonprofit

Intended Audience

CEOs, executive directors, upper management
Fundraising & development staff
Grant writers
Marketing, communications, external affairs


Introduction to Proposal Writing

Bonus Materials

  • Model 990 Form
  • Sample 990 Worksheet


David Holmes City Lead Foundation Center Midwest View Bio