A successful digital fundraising program should be planned year-round so that it has the right balance of cultivation and fundraising to engage your organization’s audiences. Your year-round donor engagement plan should be designed to engage different types of donors: first-time donors, monthly donors, and those who are increasing their giving level. Create a plan to schedule your annual fund, monthly giving, renewal, and year-end campaign. Use digital tools at your disposal, such as your website, email lists, and social media channels to engage and cultivate your donors, volunteers, and partners.

Can’t make the webinar? Register and we will send you the full recording so you can watch it on your own time!

Outcomes:

Upon completion of this webinar, you should be able to:

• Engage and retain donors year-round
• Create a balanced communications plan for your donors
• Leverage your email newsletter as a donor engagement tool
• Improve cross-channel communications with supporters
• Invest in cultivational messaging with donors and non-donors through your social media channels

When you register for this webinar, you receive:

• a full recording,
• a copy of the webinar slide deck, and
• associated handout(s), if applicable