Thursday, January 24, 2019
2:00 pm - 4:00 pm ET
International organizations seeking to enter what many consider the most generous philanthropic market – the U.S.—need to do so with an understanding of:
- How to discover who among its donors are most interested in funding their work
- How to approach and develop relationships with those donors
- What it takes to differentiate their organization from the 1.5 million nonprofits registered in the U.S. and their international competitors.
While individual giving represents the largest source of U.S. charitable giving, it is more challenging to cultivate relationships for larger donations. Therefore, international organizations looking to enter the U.S. should consider the second largest source – over 86,000 grant-making foundations—which are more efficient to identify and cultivate for larger donations.
While cultivating relationships with foundations, international organizations need to make certain that their digital presence conveys a sense of trustworthiness, authenticity and clarity of purpose, because funders research organizations online.
Beyond creating a compelling digital presence, international nonprofits need to be able to utilize resources available to them online, such as GrantSpace, to learn about the U.S.-based foundations that would potentially be interested in funding them and those among them who are aligned with the United Nations Sustainable Development Goals (SDGs), such as SDG Funders, to engage with them online, as a means to potentially enter into their respective grantmaking processes.
Finally, international nonprofits must determine the best of four legal paths to engage with U.S. funders. In this program, we will provide an overview of all four, with emphasis on fiscal sponsorship.
- Learn the legal paths available for an international NGO entering the U.S. market.
- Understand how to fundraise effectively as an international organization.
- Learn how to market your organization and position it for success with donors through a credible digital presence.
All levels of experience
CEOs, executive directors, upper management
Fundraising & development staff
Marketing, communications, external affairs
Program directors and staff
Liz Ngonzi Adjunct Faculty New York University Center for Global Affairs View Bio