Video

Understanding Your Audience Using Google Analytics

Who are your website visitors? Where are coming from? What pages do they visit? Then what do they do? The answers can help you strategically craft content, make content hierarchy decisions, and be more informed about where and how to buy ads for maximum impact. Join Crispin Bailey of Kalamuna to learn how to optimize your content and target your website's visitors using Google Analytics.

Topic(s) Marketing & Communications

Video

Funder-Grantee Collaboration Story: Einhorn Family Charitable Trust & ParentCorps

Join us for a special case study to examine the inner workings of a close, symbiotic funder-grantee collaboration. Gain insights as to what elements can generate a harmonious, highly impactful collaboration that achieves the goals and missions of a nonprofit and its funder alike, with tangible results for the community that they serve.

Topic(s) Foundation Giving Impact, Outcomes, Evaluation Marketing & Communications

Knowledge Base

How can my nonprofit expand its online presence?

Online fundraising goes hand in hand with having a solid overall online communications strategy. Nonprofits and other social organizations seeking increased visibility, stronger networks of support, and greater awareness of their mission can and should devise online engagement strategies designed to yield results.

Topic(s) Marketing & Communications

Knowledge Base

What is courtesy advertising?

"Courtesy advertising" refers to a company or corporation "buying" an advertisement in a nonprofit dinner program, event brochure, and the like. The company gains visibility this way while the nonprofit organization may treat the advertisement revenue as a donation.

Topic(s) Corporate Giving Marketing & Communications