Knowledge Base

What is courtesy advertising?

"Courtesy advertising" refers to a company or corporation "buying" an advertisement in a nonprofit dinner program, event brochure, and the like. The company gains visibility this way while the nonprofit organization may treat the advertisement revenue as a donation.

Topic(s) Corporate Giving Marketing & Communications

Video

Understanding Your Audience Using Google Analytics

Who are your website visitors? Where are coming from? What pages do they visit? Then what do they do? The answers can help you strategically craft content, make content hierarchy decisions, and be more informed about where and how to buy ads for maximum impact. Join Crispin Bailey of Kalamuna to learn how to optimize your content and target your website's visitors using Google Analytics.

Topic(s) Marketing & Communications