Video

Using the 990 to Tell Your Story

More donors are looking at a charity's Form 990 before they decide to give. How can nonprofits use these tax forms to capture the attention and heart of their readers and explain their mission, work, and results in concise and compelling ways? David Reape of Ciuni & Panichi explains.

Video

Understanding Your Audience Using Google Analytics

Who are your website visitors? Where are coming from? What pages do they visit? Then what do they do? The answers can help you strategically craft content, make content hierarchy decisions, and be more informed about where and how to buy ads for maximum impact. Join Crispin Bailey of Kalamuna to learn how to optimize your content and target your website's visitors using Google Analytics.

Topic(s) Marketing & Communications

Video

Top 5 Do 's in Board Development with Lisa Hoffman

Lisa Hoffman, coach & consultant, shares her five tips for effective board development. Among her tips, Lisa emphasizes the need for ongoing recruitment, approaching accountability with grace, and developing a culture of appreciation between the board and staff. 

Topic(s) Governance Boards