Video

Understanding Your Audience Using Google Analytics

Who are your website visitors? Where are coming from? What pages do they visit? Then what do they do? The answers can help you strategically craft content, make content hierarchy decisions, and be more informed about where and how to buy ads for maximum impact. Join Crispin Bailey of Kalamuna to learn how to optimize your content and target your website's visitors using Google Analytics.

Topic(s) Marketing & Communications

Video

Top 5 Do 's in Board Development with Lisa Hoffman

Lisa Hoffman, coach & consultant, shares her five tips for effective board development. Among her tips, Lisa emphasizes the need for ongoing recruitment, approaching accountability with grace, and developing a culture of appreciation between the board and staff. 

Topic(s) Governance Boards

Video

Securing a Government Grant

Consultant Marilyn Hoyt and Jeff Rosenstock, Institutional Development and Major Gifts Officer of Queens College, explain how to set your project and organization apart from others and how to get that extra edge when applying for competitive government grants.

Topic(s) Fundraising Government Giving