Training Details



Join Our Network!


This 60 minute workshop will help your organization craft an effective and integrated video strategy that will give you a solid ROI. Using real case studies, we will cover video strategy best practices and common mistakes social enterprises and nonprofits make when planning out their video strategy. Best of all, we 'll get to watch a lot of awesome videos in the middle of a workday! This workshop will answer common video questions such as:

  • How much of my marketing budget should I allocate toward video?
  • What content should be in our videos?
  • How long should our videos be?
  • Where should we post our videos?
  • Should the video end with a call to action or just a website?


Intended Audience

All levels of experience
Marketing, communications, external affairs


Benjamin Packard Retainer Media View Bio

Published Tuesday, July 25, 2017

Topic(s) Fundraising Marketing & Communications