Training Details

Thursday, May 30, 2019

Eastern: 2:00 pm - 3:30 pm
Central: 1:00 pm - 2:30 pm
Mountain: 12:00 pm - 1:30 pm
Pacific: 11:00 am - 12:30 pm



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eLearning at Foundation Center


Early-Bird Special Discount!

Register on or before 5/22/2019 to receive the Early-Bird Special Discount of $49!
On 5/23/2019 the rate will increase to the regular fee of $75

Critical to good campaign planning, web design, and content development is having an archetype to your core audience/s. Too often projects are planned without a clear idea of who the different audiences in the campaign are. This training is all about prepping you with a simple theory of why to use archetypes, and practical tools for developing and implementing them. Join us to learn about how to share the value of audience archetypes, as well as how to develop, and use them throughout your content.

Can’t make the webinar? Register and we will send you the full recording so you can watch it on your own time!


Upon completion of this live, online training, you should be able to:

  • Create audience archetypes
  • Use audience archetypes strategically across content
  • Explain the impact of audience archetypes to your board and staff
  • Design an action plan for infusing archetypes into day-to-day projects

A Special Welcome to

  • Communications Staff
  • Digital Staff
  • Social Media Creators
  • Blog Creators
  • Email Creators
  • People working on websites or video

Additional Information

Webinar fee entitles purchaser to one computer log-in which cannot be shared. In addition, no refunds, transfers or credits will be issued for missed sessions. Access to the recording will be provided with purchase.

Upon completion of your registration, you will be receiving an email from our webinar platform, GoTo Webinar.  The email will contain your own unique link to the live webinar.

Intended Audience

All levels of experience

Bonus Materials

When you register for this webinar, you receive:

  • a full recording,
  • a copy of the webinar slide deck, and
  • associated handout(s), if applicable


Brad (Schenck) Caldana View Bio