Special events are a way for nonprofits to:
- Recognize and strengthen relationships with current donors
- Recruit or introduce your organization to new donors
- Generate publicity for your organization and its mission
- Develop fundraising experience for your staff, directors, and volunteers
- Raise money (though some studies and experts suggest that special events are not the most effective means to do this)
Some types of special events are: auctions, raffles, charity balls and galas, phone-a-thons, and sport events, like 5K runs/walks or golf benefits.
See also our related Knowledge Base articles:
- How can I find corporate sponsorship?
- How can I learn about researching and cultivating individual donors?
- Where can I find information on online fundraising?
To learn more about this topic, selected resources below may also be helpful.
Web Sites
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Books and Articles
Check title availability at our libraries and Cooperating Collections or your local libraries.
The latest publications in the Catalog of Nonprofit Literature about foundation giving in economic downturns available at Foundation Center libraries, some Cooperating Collections, or through your local public library.
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